High Erucic Acid Rapeseed (HEAR) 

Alternative winter rotation for farms; specialty solutions for the industry.


High erucic acid rapeseed (HEAR) is a specialty rapeseed selected for its high erucic content.  It has over 50% erucic acid and is grown as a key ingredient for plastics, personal care products and pharmaceuticals.  The seed, the crop and the oil are visually similar to canola, therefore every step of the supply chain demands robust and effective identity preservation processes.  Technology Crops International pioneered HEAR production in the U.S.  For growers, the rotation to HEAR is easy because it is grown exactly like canola.  And growing HEAR now could actually protect wheat markets in the future as it diminishes rye contamination—a serious threat to future wheat exports.  HEAR is currently non-genetically modified.



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